•Design Your Experience with CRATUS•
If your success depends on shortening the “time to market” and “time to profit” of your new product, or increasing productivity in your operations by modernizing your enterprise software tools, we suggest talking to our expert creative team to understand why “Experience Design” means victory.
As the digital transformation landscape continues to grow, we see more than ever an accelerating need for customized web or cloud applications. These applications need to present user experiences tailored to each persona. However, just like in a theatrical play, a persona is merely a generalized abstraction or a representation of a group of individuals. This persona can be interpreted in various ways, depending on the portrayal of the persona by the actor or the actress. It is important to understand the difference between an actor and a persona to appreciate the value of actor-centric enterprise application design as opposed to persona-based user experience. The human-centric design finds its true meaning in actor-based design, maximizing the usability (or user friendliness) of a platform.
As the growth in on-line commerce has taken over the world, most cloud or web interface development teams have adopted the same approach in designing enterprise applications as they do in on-line commerce applications, resulting in poor outcomes. Those companies which aim for strong communication and collaboration between the actors will succeed. The companies that enable exchange of information between the users and the digital world by using Artificial Intelligence and Machine Learning, will get ahead. That’s where UI/UX design becomes Experience Design, “XD”. Successful enterprise XD enables the actors to be informed, have broader visibility and view the big picture as it relates to them, without being distracted. They have information presented to them in real-time, changing dynamically with the changing landscape of business second by second using Artificial Intelligence.
Experience design enhances productivity and efficiency. Imagine the legacy enterprise applications where a standard ERP package costs a fortune, and an army of consultants to implement to your business needs cost at least 3 to 4 times as much as the cost of the license for the legacy ERP software package. A generic ERP package is hacked to work for your business model by the consulting groups that pay almost no attention to experience and the usability of the interfaces. They try to fit a round peg in a square hole, and the outcome is poor, yielding an enterprise application full of idiosyncrasies. The actors deserve and need intuitive, and easy-to-use enterprise experiences, tailored for their success and efficiency.
At CRATUS, we specialize in designing actor-centric enterprise experiences that are not only aesthetically pleasing, but also boosting the organizational efficiency by empowering the field team at least as much as they inform the C-Level in a concise, clear manner.
Our goal is also to make all tools and resources accessible to the customer-facing sales teams so that the decisions can be made faster and the business is won with the shortest sales cycles possible. Our team of experts will work with you to understand your business model, organizational structure, workflows, the stakeholders, the actors, their goals and success profiles, and develop workflows to meet the specific needs of your enterprise.
Planning is a key component of our Experience Design process. Our team will take the time to understand your business model, stake-holders, success profiles and actors. We will work with your team to create a plan that maximizes the business outcomes through careful planning and execution, frequent testing and pilots to test outcomes, scientifically, not only on assumptions.
Our design process includes a comprehensive research and analysis phase, where we collect data on business, the state of markets, customers, competition, channel and ecosystem partners, and alliances. We then use this information to create workflows for every actor level, starting from the C-Level Executives to the field team, from purchasing to facility operations taking into account the enterprise specific and actor specific KPIs to be reported for each user and actor. Then we define victory, plan what it looks like in the future so that we build an application that lasts, future proofed as the business scales. We then start prototyping and implementing your application module by module, testing with real and synthetic data, working closely with your management team to ensure a seamless integration to existing tools and processes. Our goal is to create a tool that not only meets the needs of your business, but also enhances the user and actor efficiency.